When anyone visits your office space, you would like to make sure that the visitor must have an excellent first impression. Learn essential tips and strategies to impress visitors and create lasting impressions in your office, elevating your brand and enhancing the overall visitor experience. Also, while leaving the space, the visitor must have a positive impression of the office and the organisation. While designing the visitor path, one must have many considerations to make the experience better, apart from just keeping a good reception at the entry and keeping the place neat and tidy. 

Optimising a good visitor experience is not something every organisation thinks of and is overlooked by many, but this can be of great benefit as making a good impression of your office can have a great impact on how he/she feels about your organisation or office and can help uplift your market image in his eyes. If you value and care about having a good image in visitors’ eyes, you must create and optimise the best visitor experience in your office right from entry, to stay, and exit.

Is creating a pathway for your visitor really important? Yes, it is! If the paths and experience are adequately designed there will be benefits. Some of the ideas for the same are as follows:

Create a Visitors Persona: 

A visitor persona can be a representation of a fictional character that will be visiting your office space and iterating all the possibilities. For this, you will have to identify the type of visitors visiting your office space which you commonly welcome. 

There will be different common visitors such as clients, customers, potential employees for interviews, etc. Therefore you must have such personas for each type of visitor taking in mind their path right from entry to exit. Give some fictional names to each type and identify their demographics, their potential path in the office, what will be their touchpoints, their frustrations, and some other related things. 

Draw a Map

If your organisation is huge and has many different sections of teams then a visitor may have a confusion about how to proceed to their destination. Having a map ready on arrival at the reception of your organisation can be helpful like on the kiosk screen or on some wall in a decorative way. If the path is complicated then we can use a physical map printed on paper and can invite the visitor to use it. 

The map can be creatively designed so that it can be easy to read and show the optimal path to the destination. Also if there is an escort for any visitor then he/she must know the shortest and optimum path to the destination. 

Creating a clutter-free entry space/reception: 

An entry space or waiting lounge is most of the time the face of the office or organisation and helps emboss the first impression in the minds of first-time visitors. The lobby must be kept tidy as we keep our home and treat all the visitors like our guests which makes an impression of an organised and thoughtful organisation.

Use of wayfinding Signals

Having a wayfinding signal and signs at turns in your office space is a very good idea to make 1st-time visitor experience hassle-free. It will help find the destination very quickly instead of roaming on the premises lost and asking for directions. 

Keep Visitors Occupied  

The visitors may have to wait for a long time as there can be random and unexpected meetings of the executives, to whom visitors are there to visit. To keep them occupied you can offer them beverages and snacks, as it can also create a feeling of care. Keep some magazines and daily newspapers handy for them to have a good time in the waiting room. Also, you can keep your business magazines and one-pagers so that they can learn more about your organization as visitors can also be investors or candidates. 

Create a memorable exit 

If the visitor is a potential client or an investor then don’t let them go empty-handed, try giving them goodies such as a Notepad, pen, or water bottle with company credentials on it. Ask them for some snacks from your kitchen, as very small details can go long to make a memorable and special.